Espoo / London - Nokia does away with the only moderately successful brand name Ovi for its mobile services. The name of Nokia is also available through future software and multimedia platform, the mobile phone world leader said on Monday in a journal.
The re-labeling should be completed by the end of 2012, all services would continue. Nokia had launched the platform called Ovi (Finnish for "door") in 2008 to mainly compete with Apple's successful iTunes Store. In addition to a range of smartphone apps, it also offers music and games, but with considerably less success than the Apple platform, or the Android Market for phones with Google's Android operating system. Under the brand name Ovi previously was also the general ticket offer for Nokia's navigation services.
Nokia, for years with its Symbian operating system market leader in the rapidly growing smartphone market, was recently passed by Android. CEO Stephen Elop joined because of a close alliance with his former employer, Microsoft. Nokia's smart phones are planned to run, especially with Microsoft's Windows Mobile operating system.
The gradual renaming of the services of Ovi Nokia will start in July, announced Nokia marketing boss Jerri Devard. The Nokia brand is known and loved worldwide, they wrote in support. Therefore it makes sense to bundle services and devices under that name.
Nokia had the name Ovi introduced in August 2007, but it took months for initial offers came into the net. Among other things, the game platform caused problems. As time went to a family of Ovi services, among others store service or e-mail. In the spring, after Nokia Ovi information to five million various downloads per day.
Particularly valuable are the maps for Nokia Services: The Group strives to make its phones more attractive to free navigation. In the negotiations with Microsoft was by Nokia, the Finnish skating in the service of the U.S. group to be integrated. Last reported, the U.S. blog "Search Engine Land" even that Nokia will replace cards allegedly behind the scenes, largely Microsoft's current Virtual Earth.
The re-labeling should be completed by the end of 2012, all services would continue. Nokia had launched the platform called Ovi (Finnish for "door") in 2008 to mainly compete with Apple's successful iTunes Store. In addition to a range of smartphone apps, it also offers music and games, but with considerably less success than the Apple platform, or the Android Market for phones with Google's Android operating system. Under the brand name Ovi previously was also the general ticket offer for Nokia's navigation services.
Nokia, for years with its Symbian operating system market leader in the rapidly growing smartphone market, was recently passed by Android. CEO Stephen Elop joined because of a close alliance with his former employer, Microsoft. Nokia's smart phones are planned to run, especially with Microsoft's Windows Mobile operating system.
The gradual renaming of the services of Ovi Nokia will start in July, announced Nokia marketing boss Jerri Devard. The Nokia brand is known and loved worldwide, they wrote in support. Therefore it makes sense to bundle services and devices under that name.
Nokia had the name Ovi introduced in August 2007, but it took months for initial offers came into the net. Among other things, the game platform caused problems. As time went to a family of Ovi services, among others store service or e-mail. In the spring, after Nokia Ovi information to five million various downloads per day.
Particularly valuable are the maps for Nokia Services: The Group strives to make its phones more attractive to free navigation. In the negotiations with Microsoft was by Nokia, the Finnish skating in the service of the U.S. group to be integrated. Last reported, the U.S. blog "Search Engine Land" even that Nokia will replace cards allegedly behind the scenes, largely Microsoft's current Virtual Earth.
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